Analyzing your small business’s achievements, failures, and the near misses at the end of the year is the smartest move you can make to assure future success.

At the top of the To-Do list is one too often overlooked: celebrating employee efforts and the patronage and loyalty of current customers. Good will, praise, and thank you go a long way in terms of a winning attitude.

Equally important is taking stock and honestly evaluating the past year’s performance. Where did you succeed, where did you fall flat? Write it down, analyze what, when and why — then set new goals based on that evaluation.

For a business to succeed, it must consistently meet consumer needs. The most reliable source to explore those needs is right in your Contacts folder: customers are the best source of new ideas. The end of the year is the best time to have those customer conversations. 

Next, look into new innovations that may have not been previously available to your business or industry, and evaluate their potential value to your operation, such as enhanced data analytics, cloud-based human resources, and customer service software like LiveChat. 

If you are happy with the services we provide, we’d love to hear from you. If you know another small business owner who is not satisfied with their current accountant and might benefit from a conversation with us, please let us know.